Client: Robinsons Land Corporation (RLC)
Robinsons Land Corporation (RLC) is a subsidiary of JG Summit Holdings.
| Problem | Objective | Solution |
|---|---|---|
|
RLC identified a significant gap in their digitalization strategy, observing that competitors had surged ahead in the realm of digital mall and retail experiences |
To develop their digital platform, not only to catch up to competitors, but to surpass them |
Create a distinctive and advanced digital experience that redefines industry standards and position RLC as a trailblazer in modern retail |
| Service | Tech Stack | Methodology | Number of Downloads (as of 17 November 2023) |
|---|---|---|---|
|
App development |
Flutter, NodeJS, NestJS |
Agile Scrum |
318,111 |
Scope of Work
- Design
- Development
- Testing
- Deployment
- Ongoing maintenance and support
Key Features
- Access to app-exclusive vouchers, discounts, and promotions
- Comprehensive list of shops, boutiques, and eateries, including a transportation directory
- Shop locator feature
- Announcements about upcoming promotions and events
- Purchasing and sending of Robinsons Malls electronic gift certificates (e-GCs)
- In-app games and raffles
- Movieworld booking
- Registration of your pet ID through the Happy Pets club in the app
- Virtual shopping assistants, Robbie and Rosie
User Feedback
Results and Achievements
In the realm of mobile applications, user engagement is a critical factor for success. On average, most apps struggle with a meager 30-day retention rate of 3-4%, and over 40% uninstalls within the first month of installation. Contrary to this trend, the RMalls app, launched in December 2021, boasts an impressive 10% average active user rate, indicating robust user retention and ongoing usage.
